Since our creation in 1989, G-Star’s philosophy has always been, “Just the Product.” This single-minded approach has led us to many denim “firsts”: the introduction of “luxury denim for the streets” by fusing high-level craftsmanship with street level edge to create a new denim sector. They promote the inherent beauty of denim by creating washes and treatments that bring out it’s unique characteristics and qualities. For young fashion in Dubai’s market, G-Star ranks near the top.

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