Bershka was created in 1998 as a new brand of the Spanish group Inditex, with a new retail format that responds to the demands of a sector of young fashion-minded people who are interested in and highly aware of new trends. Bershka represents itself as a reference point for fashion, targeting this increasing demanding public and, in just 2 years, has consolidated its brand image in 100 shops, located in Dubai and around the globe. The company’s business includes the design, manufacture and distribution and sale of fashion in the shops.