Founded in 1991, Firetrap is a UK denim brand that has become synonymous in Dubai with the subversive, unconventional, creative and young fashion trends. Championing the maverick elements of fashion, Firetrap’s ethos of “Future Classics” has formed the basis of their innovative collections, contemporary campaigns as well as motivating their partnerships with the likes if i-D, Stag and Dagger, Bestival and Ziad Ghanem at London’s Fashion Week to name just a few.